Tatdocs

A service that mediates and facilitates the medical routine of tattoo-removal.

Buy my tickets
Buy my tickets

Your skin but better.

Tatdocs, a medical startup established in 2020, aimed to revolutionize dermatological telemedicine, particularly in the domain of tattoo removals. By leveraging digital communication technologies,
Tatdocs was as a bridge between dermatological clinics and the general public.

The core process involved customers uploading images of their tattoos to Tatdocs' platform, facilitating digital review by dermatologists, and subsequently scheduling appointments asynchronously. In addition to offering e-commerce capabilities, Tatdocs planned to develop a customized medical portal to streamline the day-to-day operations of scheduling and managing Praxis.

Project Goals:

The research for my thesis project starts from the concept of heirloom, accumulation of object, rituals of "tidying up" after a loss.
‍
The results of my inquisition is a service thought around forgotten objects, their stories, and human creativity and relationships.

The service helps elderly get creative with their accumulated and forgotten objects, while involving young creatives and local associations in giving life to their stories, meanwhile creating and archiving new ones.

Efficient Appointment Scheduling:

Develop an intuitive appointment scheduling system that allows users and doctors to easily book, reschedule, or cancel appointments, with features like calendar integration and automatic reminders.

Reduce Time to Diagnosis:

Simplify the process of uploading tattoo images, reviewing them digitally, and scheduling appointments.

Enhanced Accessibility:

Design the platform to be accessible to users of all abilities, adhering to accessibility standards such as WCAG, and providing features like alternative text for images and keyboard navigation options.

Security and Privacy:

Implement robust security measures to protect user data and ensure compliance with healthcare regulations, providing users with confidence in the safety and privacy of their information.

More Vibrant
Than Ever

Workshops
Explore our  workshops led by industry experts.

Moodboard images

Moodboard

Sitemap
12pm
Sherry Hampton

In the initial stages of our journey, we transitioned from refining our brand to planning the website's IA.
‍Our main challenges:
- creating a platform seamlessly adapted to medicine practices involved reimagining traditional dermatological procedures within a digital framework
‍- ensuring seamless access to critical features such as document management, appointment scheduling, and billing.-.-
- establish a fluid and responsive flow of skin reviews and approvals that would facilitate meaningful dialogue between dermatologists and customers.

Define user goals
12pm
Sherry Hampton

In order to gain deeper insights into our customer base and effectively communicate with both users and doctors, we created a user Persona and Storyboard to better move forward.
Our focus on a young individual seeking fast and safe tattoo removal during the pandemic. As an essential worker, Maria grapples with the need to conceal tattoos while working as a teacher, adding to her anxiety.

Maria's journey unfolds as follows:
- Maria encounters an advertisement, prompting her to visit the website and book a general appointment
- a doctor selects her case and confirms the appointment date
- Maria receives a text confirmation outlining the next steps
- on the appointment day, she undergoes a quick visit and laser removal test
- the process repeats, with careful consideration given to skin aftercare.

MVP frontend
12pm
Cam Gerady

To get a feel of the market, we created a quick MVP using the Unicorn Platform, then later moved to Webflow to create our skin-focused and scientific minded blog.

Crazy 8's
12pm
Katie Filso

In order to delve deeper into the Tattoo review process within the Doctor's area, I conducted a Crazy 8 exercise. This allowed me to explore various UI designs and interactions that would facilitate quick and efficient reviewing on-the-go.
Initially, the hypothesis centered around a simplistic "yes" or "no" approach.
However, it became apparent that doctors require more detailed information about past procedures.
Other iterations incorporated a diverse array of buttons, enabling doctors to accept, deny, ask questions to the community, or flag requests.

Testing the concept
12pm
Sherry Hampton

Insights from guerrilla testing of people with tattoos at a near pharmacy highlighted several critical points for improvement:
- simplifying language: refining the copy to use less scientific terminology, ensuring that it is easily understandable for the average customer
- streamlining form submission: participants encountered difficulties in submitting forms, indicating the necessity to streamline the process for greater user convenience
‍- Clearer image upload guidelines, so that they could take high quality pictures and not waste time

These insights from guerrilla testing serve as valuable guidance for refining our MVP and optimizing the user experience, ultimately driving increased adoption and satisfaction among MVP users.

Wireframes
12pm
Sherry Hampton

After validating our MVP, we began developing the first version of the Doctor's portal. I chose a standard login page with an authenticator option for security. Meanwhile, we awaited a more specific login page for Praxis information.

For the patients' images review page, I opted for a simple "yes" or "no" layout, with brief patient information.
This allowed for quick decision-making, with the option to view more details if needed. The dashboard featured a basic list of upcoming appointments, synced with existing systems.
Similarly, the patients' page was designed for easy navigation and document access.

In the future, we considered expanding the system to include nurses in the Praxis, aiming to enhance collaboration and efficiency across all service areas.

Conclusion
12pm
Sherry Hampton

Unfortunately the project couldn't move forward for technical law feasibility issues.
Our Team was already thinking of different physical touchpoints: leaflets, brochures for pharmacies, packaging for post-care products, white coats for doctors.
We developed a quick MVP online, started email campaigns and ads, but unfortunately in Germany it wasn't possible to build this business system.
If I were participate in a similar project nowadays, and if the legislations weren't a problem, I would suggest stakeholders to spend less time on trying to get to a hard coded website, and try to use different platforms to create a better functioning MVP before moving to actual development work.

Conclusions
12pm
Cam Gerady

As inspiring and innovative this Startup was, unfortunately we didn't get a chance to develop further the project. You can see snapshots of the newsletters, website drafts and Brand Identity.
It would have been exciting to further develop the experience from only digital to product and service in Praxis, with so many challenges and opportunities to have an impact during the treatment process.
‍